Our Mission
We started with the dog nobody wanted.
Two years ago, Firulais was weeks away from being put down. He was A 28 kg Staffy-Great Dane cross with behavioural issues and a history of being abandoned three times. People just saw "the bad"; I saw a dog who just hadn't been given a fair shot.
I left my job to figure out how to help him. But as I dove into his training, I hit a wall with his health. Every supplement I found was a sea of fillers, vague "proprietary blends," and formulas designed to mask existing symptoms rather than support his health.
I didn't want to manage his decline. I wanted to fuel his life. So, I built the tool we were both looking for.
Meet Firulais.
Now the most spoiled 28 kg dog in Australia.
The reason why PROTCL PETS exists.
Every purchase supports animals still waiting for their second chance.
Our Philosophy
Health shouldn't be a reactive game.
Most pet brands wait for your dog to get stiff, itchy, or lethargic before they offer a solution. We think that's backwards.
We believe in Proactive Protection. Every ingredient in our formula was chosen alongside vets and microbiologists to support your dog's health from the ground up, long before the problems start. We don't sprinkle ingredients just for the marketing; we dose them at levels that actually move the needle.
If it's on the label, it's in there to do a job.
of our profit goes back to the fight.
Firulais got his second chance, but thousands of dogs are still waiting for theirs. That's why 50% of every dollar of profit we make goes directly to funding shelters, adoption programs, and rescue organisations. We aren't just a supplement company, we're a support system for the dogs the world tried to write off.
Details on partner organisations coming soon.
From the Founders
"Firulais didn't just need a supplement; he needed an advocate. Building PROTCL PETS is my way of proving that a business can be driven by heart instead of just a bottom line. We're here for the underdogs, the rescues, and the ones worth fighting for."
"Growing up in Colombia, animals were everywhere and they were family. I watched dogs get written off their whole lives, not because they were broken, but because nobody invested in them properly. That's what PROTCL PETS is changing. Every dog deserves a supplement built around their actual health, not a label designed to sell. We're here to raise the standard."